Brand Competitive Analysis Template

A competitive brand audit is one of the best ways to get clear on the answer. Learn how theyre behaving on social by gathering intelligence then making sense of the data. Whether youre a ceo wondering whether or not to rebrand or a marketing manager feeling pressure from your higher ups a competitive brand audit gives you a comprehensive understanding of where your brand stands today so you can make informed decisions about tomorrow.

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This is what our brand competitive analysis template is good for.

Brand competitive analysis template. Whether you want to admit it or not competitors are out there and theyre likely just as hungry as you are. Brand analysis is the process of developing brand strategies plans evaluations metrics and estimates. To do your analysis youll need to learn more about your competitors. How to conduct a competitive analysis on social media.

Your competitor analysis framework should give your stakeholders an overview of how the playing field looks. Whether youre a startup trying to break into the marketplace a consultant trying to get results for your client or an established company looking to cement your foothold against the competition a well researched competitive analysis gives you the tools you need to make strategic decisions. It helps you determine the weaknesses of your competitors and use them to create advantageous strategies to surpass them in terms of business sustainability and profitability. A side by side comparison with top competitors helps teams strategize better plan business growth and provide a clearer vision for the organization.

The term implies a systematic and disciplined approach to analysisthe following are common examples of brand analysis. Often a good way to get started is to look at competitor analysis example forms and templates that can help you to see what other people have done in an attempt to boost their business position. Conducting a competitive analysis helps you better understand what competitors are doing as well as better communicate with your customers about how you can best serve them. This chapter details a simple easy to use process that will help you conduct a competitor analysis that discovers and keep tabs on other retailers in your space.

The application of the analysis is conducted not only at product levels but also on strategic unit levels or even at company levels. When creating a competitive analysis you should first consider defining the criteria for the comparison. How to conduct your competitive analysis 1. Get this competitor analysis template.

Your competitive analysis should inform your marketing. A definition of brand analysis with examples. But some useful investigation techniques will help you help your brand. To help you conduct a competitive analysis weve created a few free templates loosely based on the summary competitive analyses we conduct for our own research partners here at meclabs.

Before you begin a competitor analysis you need to understand exactly what kind of information youre trying to uncover. Objectives of a competitive analysis template the importance of making a competitive analysis template becomes even more evident as the business grows. Our template consists of a thorough outline intelligible directions and brand focused sample contents. No need to go all sherlock holmes.